The more niche you go, the bigger the need to explain the value first before diving into product features

Keywords: business basics , marketing basics , awareness , consideration , customer experience , customer journey , decision , education , product marketing

It’s important to understand what the journey is for your customers and support their needs at each of those stages. Remember: your customers –not your products – are the start of the show.

https://howtogrowmybusiness.co.uk/2021/05/02/customers-dont-care-about-what-you-sell