In marketing-business-land, we think about personalities a lot and we refer to this work as defining tone of voice (TOV)

advertising, branding, communication, education 1 Minute

Keywords: content advice for businesses , write52

If this is your first foray into TOV work for your small business, this article is for you. It’s an introduction to the TOV basics

https://rosemcrompton.com/what-is-tone-of-voice
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