The more niche you go, the bigger the need to explain the value first before diving into product features

Keywords: business basics , marketing basics , awareness , consideration , customer experience , customer journey , decision , education , product marketing

It’s important to understand what the journey is for your customers and support their needs at each of those stages. Remember: your customers –not your products – are the start of the show.

“All these things, I said we would do them, we did it,” Musk said

Keywords: Elon Reeve Musk , TESLA INC , Sport Utility Vehicles , Automotive , IPOs , Hong Kong , Justin Quek , California , Cruise , Media , business , hyperdrive

“Only criticism—and it’s a fair one—is sometimes I’m not on time. But I get it done and the Tesla team gets it done.”

When you try and please everyone, you will please no one

Keywords: business growth , digital , digital marketing , marketing

Not only are these companies walking bowls of plain, boring carrots, they expect some magic marketing formula to be able to convince people that they should choose this over what the person really wants. Do you think this is even possible? No way.