In order to convert shoppers into buyers, here’s a list of the common shoppers you’ll encounter, and how to best approach and sell to each type

Different types of shoppers have distinctly different needs, and the retailers who can distinguish between shopper types and deliver the proper solutions are rewarded with an ever-growing base of core customers.

Retail stores are interesting and fun to run on most days, mostly because of the array of characters you get to encounter. However, every experienced merchant knows there’s no magic bullet that’ll convert each shopper into buying.

🇬🇧 Never Talk About Your Projects 🇫🇷 Fais Tes Projets En Silence


FrancoArab Magazine

🇬🇧 Never Talk About Your Projects

🇫🇷 Fais Tes Projets En Silence


You have a project, you’re enthusiastic and you want to share your good vibes with your family and friends. Telling people about your next big idea robs you of motivation. You will visualize the next steps. You’ll feel stronger.


But according to some people, sharing your big dreams is doing far more harm than good. They think it’s better to work hard in silence and admire oneself with positive compliments. They believe it can make you fail. Because people can envy. Because of jealousy. Because people can be negative.


People envy. They can say beautiful words and praying for you to fail… It feels kind of lonely when you work in silence but remember, you eat better. I recommend you to ask…

View original post 135 more words

Different Perspectives: Dream Crazy, Crazier, and Be the Best You

advertising , branding , celebrity endorsements , fitness , target markets

Kerin & Hartley Marketing

Consumers have many opinions about product advertising and branding, and they are not afraid to voice them. Opinions can depend on the times, trends, and moods of the population. In the U.S. today, the topics of social justice, harassment, and equality are very much top of mind for many consumers. Consequently, they may respond to advertisements in a different way today than they might have responded a few years ago.

One very timely topic that is addressed by Gillette is the harassment that started the #MeToo movement. A new ad from the company focuses on bullying and ‘toxic masculinity’ and asks consumers “Is this the best a man can get?” The ad was designed to inspire positive behavior, but has faced a backlash of negative reactions. Why?

Another company that is no stranger to controversy is Nike. A few months ago it released an advertisement narrated by Colin Kaepernick titled…

View original post 219 more words