Why Targeted Advertising Doesn’t Work on the Younger Generations

I'm Doing Witchcraft Over Here

There are three reasons.

1. It’s a violation of privacy. It’s disrespectful. We are tired of that. We hate people who do that.

2. Do ad executives seriously think that bombarding us with things that we “like” is actually going to boost sales, when what they’re selling is absolute garbage?

3. We’re poor. We don’t want to buy stuff we don’t actually need.

Here, take a look at this helpful graphic The Oatmeal made. https://theoatmeal.com/comics/sell_generation

Look, I was born in the 90s. I know what consumerism can do to a person’s house. I know just how “helpful” useless, mass-produced gadgets are. There is one thing I personally am looking for, and that is quality at a fair price. I would LOVE to buy your product if it’s actually good! In fact, if I’m not mistaken, there is a whole humongous market of people like me who want to buy good…

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Different Perspectives: Dream Crazy, Crazier, and Be the Best You

advertising , branding , celebrity endorsements , fitness , target markets

Kerin & Hartley Marketing

Consumers have many opinions about product advertising and branding, and they are not afraid to voice them. Opinions can depend on the times, trends, and moods of the population. In the U.S. today, the topics of social justice, harassment, and equality are very much top of mind for many consumers. Consequently, they may respond to advertisements in a different way today than they might have responded a few years ago.

One very timely topic that is addressed by Gillette is the harassment that started the #MeToo movement. A new ad from the company focuses on bullying and ‘toxic masculinity’ and asks consumers “Is this the best a man can get?” The ad was designed to inspire positive behavior, but has faced a backlash of negative reactions. Why?

Another company that is no stranger to controversy is Nike. A few months ago it released an advertisement narrated by Colin Kaepernick titled…

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